![]() packed up on a pallet 3 aisles away from the tools, up on the top shelf. I immediately asked for a manager, I showed him the stock on the website and upon asking some questions to other employees, we found the tools…. He stated to me that “Makita does not make a 40v”. The 3rd store I went to, that was In the area my job was in, had no 40v display up but the website claimed they had them in stock so I asked an employee that worked in the tool department about the 40v and where they all were. 2 stores could not find the batteries although their stock said they had them. It took me 3 different stores to finally get what wanted. 40v won and Home Depot’s promo was giving away a free battery with the purchase of one. I had been debating in another x2 or xtg. All my 18v stuff had been stolen along with my x2 saw and sawzall. ![]() Good leadership could certainly turn things round. It is my opinion that Okada will also have to convince Makita’s corporate leadership to invest more heavily in the USA market than they can expect to get out in the short term.Īn industry insider recently opined to me that Makita USA is “a dead brand.” While I would agree that Makita USA bungled their marketing in recent years, I don’t think their situation is hopeless. Makita USA has proved that tools don’t automagically sell themselves.Īs President and CEO of Makita USA, Okada will be tasked with steering their local marketing, sales, and support efforts – once he stops the ship from sinking. Makita’s North America segment represents a roughly 15% share of their global revenue, but contributes significantly lower reported earnings. Okada describes the USA as “the most competitive power tool market in the world.”Īccording to Makita’s public financial statements, Makita North America earns a slight profit most years, and they reported a loss in 2 of the past 5 years. No matter how talented a leader Okada might be, there’s no quick “undo” or “reset” button that he can press. ![]() And the longer the bit extends out the more angular stress it is going to be subjected to. Flush trim bits can extend out quite a bit. Absolutely do NOT try to force trim routers the same way you may be accustomed to with full-size 1/2” collet corded routers.Because of this, there’s a limit as to the impact Okada can be expected to have with respect to things like innovation. This is additionally important from a safety standpoint with these being trim routers using 1/4” bits that are more vulnerable to cracking during hard operation. Also make sure your bits are clean and sharp, and DON’T force the tool very hard. They will be more likely to balk at larger cutting loads which could very well apply in a flush trim. One thing I would suggest is to avoid slim-line batteries (think small ones that make only 2Ah or so) for most routing. I have the Makita router so this is a bit apples to oranges, but relative to my experiences with my own router, what you are describing suggests something is off. Routers will generally consume more energy than most basic drilling but by how much depends on what you are doing and how you go about it. According to testing conducted by Concord Carpenter (about 15 minutes into the linked video) the Dewalt is actually the most energy efficient of all cordless routers available today.īut what Ah battery you use as well as how sharp and clean your bits are and how hard you force your tool will all play a role in how long your batteries last. ![]()
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